Cotton is one of the most widely used fibers in the world, and it accounts for around 40% of manufactured clothing. It is a natural fiber, however, unless it is certified organic cotton or recycled cotton, it is not as sustainable as you might think. Cotton is typically grown in regions that are in short supply of fresh water, and conventional cotton requires a lot of it, around 10,000 liters per 1 kilogram to be exact. Organic cotton on the other hand can reduce this consumption by around 91%. Sadly, only 1% of global cotton production is certified organic.
For these reasons we only use certified organic cotton or recycled cotton. The production methods of organic cotton ensure that the soil can replenish its nutrients and maintain a diverse biology. While also reducing the pollution of groundwater by 98% and green house gas emissions by 94%. Where as recycled cotton diverts fabric waste from landfills, and it reduces energy and water consumption because the material has already been processed.